In-house everything
We never outsource fabrication or installation. Every cut, weld, and wire is done by our own team at Patiram Jote. Full accountability from brief to final fixing.
Est. 1990Siliguri, WB2 generations
36 years of putting
names in lights.
From a one-man workshop in 1990 to North Bengal's most trusted signage company, with 500+ installations, 10 districts, two generations of the same family craft.
- Founded
- 1990
- Installations
- 500+
- Districts
- 10
- Warranty
- 1 yr
A workshop.
A craft.
A family.
AD JEET was founded in 1990 by Jeet Kumar Sarkar in Siliguri, West Bengal. Starting with hand-painted boards and basic neon installations, the company grew alongside North Bengal's commercial expansion, from the early malls on Sevoke Road to the industrial zones near Bagdogra and the tea estates of Darjeeling.
3,000+individual signs fabricated since 1990
Over three and a half decades we have installed signage for pharmacies, hospitals, showrooms, telecom outlets, restaurants, logistics companies, and government departments. Clients range from solo proprietors opening their first shop to regional chains expanding across five districts.
In 2005 we opened our dedicated fabrication workshop at Patiram Jote, outside Siliguri, giving us full control over quality at every stage, from metal cutting and acrylic routing to LED wiring and final paint finish.
60–70%less power consumption with LED
We adopted LED illumination in 2012. Modern SMD LEDs consume dramatically less power, last 30,000–50,000 hours, and light evenly. Combined with weatherproofed enclosures, our signs routinely outlast their five-year maintenance agreements.
Today AD JEET is run by the second generation of the Sarkar family, with the same rule that built the reputation: we do not outsource fabrication or installation. Every project is handled by our own team.
The years that built the name.
- 1990
The beginning
Jeet Kumar Sarkar opens a small fabrication workshop in Siliguri, starting with hand-painted boards and basic neon.
- 1998
Expansion
Flex printing and vehicle branding added. First jobs in Jalpaiguri and Cooch Behar.
- 2005
The workshop
The dedicated Patiram Jote facility opens, giving full control over every stage of production.
- 2012
LED revolution
SMD LED adopted across the board. 60–70% less power, 50,000-hour lifespan.
- 2018
10 districts
Coverage stretches from the Darjeeling hills to the Malda plains.
- 2024
New generation
500+ installations done. The second Sarkar generation carries the craft forward.
Where signs
come to life.
Our 4,000 sq ft fabrication facility is where every AD JEET sign is born. Metal cutting, CNC routing, acrylic bending, LED wiring, painting. Everything under one roof.
The workshop runs six days a week with a dedicated quality inspection station, and a fleet of installation vehicles equipped with scaffolding, generators, and wiring tools.
- Workshop area
- 4,000 sq ft
- Operating schedule
- 6 days/week
- Installation fleet
- 3 vehicles
- Our team
- 15+ skilled workers
ST-01 MetalCutting & welding
ST-02 LEDWiring & testing
ST-03 AcrylicRouting & bending
ST-04 PaintFinish & QC
Why signs outlive
their warranty here.
Monsoon-proven builds
North Bengal gets 3,000 mm of rain a year. Sealed enclosures, stainless fixings, IP65-rated LED drivers, built for humidity and Nor'westers.
One-year warranty
Every installation carries a full one-year warranty on LED components and workmanship: driver replacements, resealing, and electrical faults included.
Same-day site visit
In Siliguri we survey the same day. District projects are coordinated within 24 hours, and quoted accurately before any work begins.
Your name
in lights.
Reply within 2 hours · Same-day site visit in Siliguri · Free quote, valid 15 days